Answer HQ Beats 4 Competitors in Accuracy Test: ZURIGA's AI Support Success

Jacky Liang

Apr 1, 2025

"We set high standards for our espresso machines, and our customer service should be just as simple. We tested five AI customer service tools for both factual and language accuracy – Answer HQ was the clear winner, getting four out of five test questions significantly more accurate than competitors, with spot-on German responses. What really stood out is that other tools weren't just wrong – they were sometimes borderline rude. Answer HQ surprised us with its ability to accurately answer detailed technical questions while maintaining the tone and quality our customers expect." — Michael Eugster, IT & Communication at ZURIGA

Handcrafted Excellence from Zürich

ZURIGA creates meticulously handcrafted espresso machines in Zürich's former SBB workshops. Each machine requires 318 parts and is handcrafted entirely by one person. ZURIGA's E2 and E2-S models represent Swiss precision engineering – energy-efficient machines that brew espresso in just 90 seconds, featuring laboratory glass water tanks and European walnut handles.

Behind the elephant logo is a team of 30 people handling everything from design and engineering to direct-to-customer sales and support. ZURIGA's philosophy mirrors their mascot: strong, reliable, with excellent memory, and beautiful to look at.

Behind the brand with the elephant logo is a team of about 30 people with vertically integrated areas of focus, such as design, engineering, assembly, sales (direct to customer only), service and repairs, communications and marketing, and customer service. ZURIGA’s philosophy mirrors their mascot: strong, reliable, with excellent memory, and beautiful to look at.

The Challenge: Technical Questions in Multiple Languages

For ZURIGA's small team, balancing artisanal production with growing customer support needs created a significant bottleneck. "We have a small team handling rapidly increasing customer inquiries," said Michael Eugster, who leads IT and communications. "Our biggest challenge is the variety of technical questions we receive – everything from detailed espresso machine specifications and troubleshooting, to coffee brewing techniques, order status inquiries, and maintenance advice. Since we're based in Switzerland, we needed a solution that could handle questions perfectly in German, not just English."

With each machine representing a significant investment, and with customers’ detailed, sometimes technical questions increasing, providing timely, accurate support was becoming increasingly difficult for the ZURIGA team.

Try Answer HQ for 14 days free now.

Testing the Competition: Answer HQ Wins on Accuracy

ZURIGA tested five AI customer service tools and Answer HQ won decisively. "I tested four other services for both factual and language accuracy, and Answer HQ was the clear winner," said Eugster. "It got four out of five test questions significantly more accurate than the others, and the German was spot on. Some of the other tools weren't just wrong – they were sometimes borderline rude."

Since implementing Answer HQ, visitors use it to answer everything from transactional questions to technical espresso machine inquiries. "This saves our team from answering questions already covered on our website," Eugster noted.

Unexpected Simplicity

What surprised ZURIGA most was Answer HQ's ease of use. "Answer HQ is very easy to customize," said Eugster. "The website serves as the knowledge source, and if an answer needs slight adjustments, you can make changes in a text field that go live instantly. The answers are better than those from any of the countless tools we have tested." This simplicity mirrors ZURIGA's own design philosophy: sophisticated technology that appears effortless to the user.

Try Answer HQ for 14 days free now.

This simplicity mirrors ZURIGA's own design philosophy: sophisticated technology that appears effortless to the user.

A Relationship Built on Responsiveness

Eugster emphasized the collaborative relationship that developed: "Jacky responds very quickly, takes our feedback and needs into account, and integrates them into the product. This level of responsiveness is quite unique. We see that our feedback truly has value and weight."

From Skeptics to Believers

The ZURIGA team admits they were initially doubtful, having discovered Answer HQ by chance. "We initially thought it was just another one of those not-so-useful AI tools," Eugster said. "But the complete opposite turned out to be true." His recommendation: "If you want to quickly set up and efficiently use an AI chatbot on your website, Answer HQ is the perfect solution."

Try Answer HQ for 14 days free now.

—

Answer HQ Impact: